“The 20th century was about sorting out supply,” Potter says. “The 21st is going to be about sorting out demand.”
[From This Psychologist Might Outsmart the Math Brains Competing for the Netflix Prize]
I find this brilliant. Most of the tools we learn at the MBA come from the supply side: Quality in Production, Supply Chain Management, and even Marketing Research is done consumer facing attitude. Makes sense to me that it’s time to turn the tables.
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